Twitter is a powerful tool to build your company’s reputation and create strong brand loyalty. Knowing how to build that loyalty is one of the best kept secrets, but not to worry because we’re going to show you how to build a strong brand on Twitter.

When setting up your Twitter account you should try to Twitter username to your company name, company brand. It makes it much easier to build that brand loyalty or company loyalty.

Don’t be the Twitter person who follows tens of thousands of people and then tweets every couple of minutes. That won’t build branding but it will build annoyance. Do follow those that have an interest in your company as well as those who have an influence in your industry, because you can actually learn things from them.

Don’t be afraid to share industry news. If you’re “in the know,” share this information with your Twitter followers. You might just give a blogger the lead they need. Sometimes they’ll credit you, other times they won’t, but you’ll build a strong following when you have valuable industry news.

Keep an eye on your Twitter reputation. Monitor for personal, brand, and company mentions to save you can jump on any reputation troubles and you can quickly address anything that needs to be addressed. You can also learn all the positive things people are saying about you, your product, or your company.

One area where Twitter really stands out, is when it is used a conferences by those attending. You might arrive at the conference with no one knowing who you are, but by the time it’s all over you can be really be a someone. The next time you attend a conference check for the official Twitter accounts. It will allow you to stay up to date with conference updates, find out about all the “hush hush” ongoings, learn where everyone is going for drinks that evening, and it’s an excellent networking tool.

Building a strong brand and company loyalty is key to growing any business. Knowing how to use Twitter in that quest puts you miles ahead of the competition.