Twitter, tweeting, social media, Facebook – there’s enough buzz words out there to give you a headache, not to mention trying to find the secret to Twitter success, which is said to be a great way to grow your business.

The secret to Twitter success is learning how to leverage your brand using Twitter and get an unbelievable amount of free traffic to your website by using Twitter. You need to target prospects then take those prospects and convert them into fans that just can’t get enough of your tweets. Of course you need to take that following and move them over to your website to be completely successful.

You can use Twitter to help brand your business and your products. Building brand loyalty or company loyalty will increase your traffic flow, will lead to increased visitors to your site, and increased sales. You can build an incredible amount of social leverage by implementing the right strategies.

Twitter offers a few standard backgrounds you can use but it really pays to create a custom Twitter landing page that reflects your business, but don’t turn it into an advertising billboard. If this is beyond your skills you can have it created for you for a very reasonable rate.

Tweeting informative information is the best way to create a solid following that’s relevant to your business. Take advantage of the ability to retweet, and don’t be afraid to include a link to your website every now and then. It’s a good idea to create a short URL since you are limited to 140 spaces.

Twitter can help you to get instant feedback from customers and clients, drive targeted traffic to your website, alert your customers of company updates, sales promotions, and the latest newsletter, deliver information in real time, and allow you to effectively network with others in your industry. We’ve covered a few secrets here but there are plenty of others. One thing is for sure – don’t be afraid of Twitter – you can learn as you go.